You may not be aware of it now, but your business has likely suffered at the hands of incorrect business listings.
And as a customer, I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service, an incorrect listing makes that process more challenging, and that customer will waste no time finding another place to spend their hard-earned money.
Don’t let your customers lose out on business because of incorrect listings—claim and correct them instead!
Out with the old, in with the new
As you probably know, phone books are starting to corner the doorstop and firestarter market. As tech-savvy generations age and account for more significant percentages of our population, target customers continue to shift further away from paper to digital. It's worth noting that 63% of people under 40 never use phone books to find local listings. Having your business listed online is critical to tapping into a vast demographic of potential customers in the 80-million Millennial generation.
The Internet’s hottest spots
With 85% of consumers browsing online to find your business, it’s more important than ever to show present and accurate NAP (name, address, phone number) data in the internet’s hottest spots. This article will narrow our focus to “The Big Four”: Bing, Yelp, YellowPages, and Google. These four listing hubs account for 85% of all search traffic and provide businesses with access to 314 million monthly users; these are the listings you want to be claimed, corrected, and working in your favour for free.
Bing is a big up-and-comer in the digital world. This engine now accounts for 30% of all searches performed online. That’s massive traffic for local consumers looking for your business. Accessible from Bing Places, getting a business online is as easy as one–two–three!
Traditionally known as a review platform, Yelp has evolved into a one-stop shop for your businesses to manage information and reviews and post photos, promotions, and events for your customers, all under the roof of one little listing. Yelp is a massive business draw because it has so much to offer and traffic. With up to 36.3 million monthly users looking for reputable and trustworthy businesses, wouldn’t it be great to get found on Yelp? Get started now.
Aptly named for its predecessor, YellowPages (or YP as we more affectionately know it) has taken over where the original Yellow Pages left off. YellowPages has already wormed its way into customers' hearts with a built-in user base from its paper days and has become a reliable source for listing information. On top of all that, YP has some of the highest US local search numbers in the game, making it the perfect place for your business to get found online. So get started here and get YellowPages working for your local businesses.
"Just Google it" has become a common phrase in most of our daily lives, so it should be no surprise that its listing source, Google Business Profile, makes our Big Four. But, unique to the other three, Google's demographic reaches far beyond the female decision-makers, 45+ age group, and $60,000+ income earners using Bing, Yelp, and YellowPages. Part of Google Business Profile's draw is that its listings are visible to everyone who uses Google. With up to 175 million monthly users across every demographic, that's a pretty big draw.
Not only does Google Business Profile get you found in searches, but also on Google Maps. Accounting for 78% of mobile travel usage, if your business doesn't appear on Google Business Profile, there's a good chance of not getting found in real life. So don't send customers driving around in circles; get your businesses on Google Business Profile now.
Accuracy really is everything
Now that we've discussed where to be listed online let's discuss how your business information should be listed online—100% accurately! Customers trust Bing, Yelp, YellowPages, and Google to give them the correct information to find the business they're looking for. When the information is incorrect, customers lose significant trust in the brand. Not only can inaccurate business listings and inconsistent NAP data diminish your brand, but did you know it can also affect search engine optimization (SEO)? Yep, you read that right! Listings with false location information are SEO's #1 negative local ranking factor. So, not only can inaccurate listing data make it hard for customers to find you physically, but online, too.
As you can see, being present and accurate where it matters most in online listings is crucial to survival in today's dog-eat-dog digital world.