With more than 80% of all digital marketing budgets going towards display ads and search advertising, it's critical to understand the proper metrics to execute effective online advertising campaigns. CPC represents the cost to an advertiser every time someone clicks on their ad. Most digital ad platforms require a target cost-per-click for new campaigns to run, which begs the question, "what is a good cost-per-click?" The short answer is, "it depends." Cost per click can vary significantly due to various factors: ● the advertising platform, ● the type of advertising, ● the target audience, ● the product or service, ● and the bidding strategy.